Zerodha Business Strategy: Insights into Brokerage Success and Innovation
Zerodha’s ascent in the cutthroat landscape of the Indian stock brokerage industry is a testament to its innovative business strategy. Established by the Kamath brothers, Nithin and Nikhil, Zerodha has carved a niche by leveraging technology to simplify investment for the masses. The firm’s emphasis on a robust tech platform and a customer-centric approach has…